The PPC Agency Trusted to Drive Leads—and Crush Cost.

PPC Lead Generation Services

My PPC management service is straightforward: I take over your Google Ads or other PPC account to increase your lead volume and optimize for a cost-per-lead that works for your business.

Here’s how I approach every project:

Step 1: In-Depth Account Audit

What’s included: We start by analyzing your current account to see what’s working, what isn’t, and where we’re losing leads. This gives us a benchmark for your cost per lead and shows us exactly where to focus our energy.

Why it matters: An in-depth audit uncovers hidden opportunities to improve your campaign efficiency and reduce wasted spend.

Step 2: Set Clear KPIs

What’s included: Together, we’ll agree on measurable goals that fit your business needs, including a target cost per lead and volume metrics.

Why it matters: When we’re both clear on goals, you’ll know exactly what you’re getting from every dollar invested in your ads.

Step 3: Build a Transparent, In-House PPC Account

What’s included: I’ll set up a new ad account in-house, giving you full control over your data while I handle the campaigns. You’ll have admin rights, while I’m the only one managing ad spend and strategy.

Why it matters: This gives you complete transparency and ownership, building trust and empowering you to understand how your money is being spent.

Step 4: Implement Accurate Conversion Tracking

What’s included: Conversion tracking is everything. I’ll work closely with your team to ensure that every lead is tracked accurately through forms, calls, or other key actions.

Why it matters: By tracking only the metrics that matter, we eliminate guesswork and make sure you know exactly what’s driving results.

Step 5: Target High-Intent Keywords and Launch Campaigns

What’s included: Using carefully selected, buyer-focused keywords, I create campaigns that prioritize quality over quantity. Ads will be matched to specific intents, maximizing your lead potential.

Why it matters: High-intent targeting means you’ll spend less and convert more, reaching those who are ready to act now.

Step 6: Run a Small-Scale Test Campaign

What’s included: To start, we’ll run ads for a specific location or service to measure early performance, adjust as needed, and build confidence in results.

Why it matters: A low-risk test phase shows you real results without committing big upfront budgets.

Step 7: Optimize the Scheduling/Booking Funnel for Maximum Lead Conversion

What’s included: I’ll review your scheduling or booking process to identify and reduce points of friction. After all, every click counts.

Why it matters: Small adjustments can have huge impacts on lead quality and volume. When we streamlined one client’s funnel, their lead flow jumped by almost 2.5X within the first month, while cost per lead fell by over 40%.

Step 8: Scale the Campaign for Growth

What’s included: Once we’re consistently hitting KPIs, we’ll start scaling your campaigns to reach more high-value leads without sacrificing cost-efficiency.

Why it matters: Scaling your budget is only worth it if it delivers more leads within target costs. I handle the adjustments, so your results grow predictably.

Lead Generation Success Story

Client: Multi-location dermatology clinic based in multiple states (identity withheld for confidentiality.)

Challenge: High cost-per-lead from previous PPC campaigns. Low growth.

Solution: New ad structure, refined targeting, conversion-focused tracking, and conversion rate optimization of the scheduling funnel in 2024.

Results: Lowered cost-per-lead by 40% while increasing overall monthly leads by nearly 2.5X. Business experienced a noticeable increase in appointment volumes and clinic visits.

Ready for Better Leads at a Lower Cost?

Let’s find out if I can help you achieve similar results. I offer a free 15-minute strategy call to review your current PPC setup and discuss how we could improve your cost-per-lead. Spots are limited.

No Magic. Just Results.

In PPC and Google Ads, there’s no secret formula—just data, strategy, and commitment. If you’re looking to grow leads without getting tangled in hacks or hollow promises, let’s talk about how I can bring real impact to your Google Ads.